Ulta Beauty offers a wide range of products and services, from cosmetics and fragrances to hair and skin care. Customers have praised the helpful staff, such as Ally, Kiah, and Katie, who provide great recommendations and take the time to assist with product selection and rewards. The salon services, including haircuts, color, and makeup application, have received positive feedback for the expertise and communication of the stylists. Recent experiences highlight the skill of a hairstylist who revitalized a customer's blonde hair using toning and gloss without heat, leaving the customer very satisfied. Some reviews mention that the store itself can feel disorganized and that product testing samples, like for shampoos, are no longer available. Customers have purchased products like shampoo and hair serum but found some items, such as a particular shampoo, did not work for their hair, leading to returns and disappointment. Service quality has been mixed; one customer received a simple trim that didn't resolve their hair issues and felt the stylist, with only a year of experience, was not fully prepared. Additionally, there have been concerns about the level of customer service, with some customers feeling that staff do not always offer guidance or show the same friendliness as before. Overall, Ulta Beauty is recognized for its knowledgeable staff and expanding product selection, despite some recent challenges with organization and service.
Highly recommend Lily at the salon! She did an amazing job :)
February 2026
Great place to find any beauty products. First time trying the hair salon in 2026. The team is very knowledgeable. Great experience!
December 2025
Jordan at the Ulta in Goleta was super helpful and kind during my visit. She took the time to assist me and made the checkout process smooth and stress-free. Her friendly attitude and great customer service really stood out. Ulta is lucky to have her!
