Personal FX is a charming shop located on Main Street in Half Moon Bay, offering a wide selection of jewelry and art pieces from local, national, and international designers. The store features unique and exciting wearable art that can suit various styles and price points. Visitors appreciate the friendly and knowledgeable owner, who provides helpful advice and personalized service, whether for a quick gift or a special occasion. The shop is known for its beautiful jewelry, gorgeous art, and fun items, making it a great place to find something special for oneself or loved ones. With its welcoming atmosphere and diverse collection, Personal FX has been a treasured destination for decades, inviting customers to take their time and explore its treasures.
I love this shop. Found a great shirt for my mom's mother's day present.The owner is super nice and did the nicest wrapping of the gift. It'll make us look great as kids.So many fun things to look at. Take your time to look around. You'll find something neat for yourself or a loved one.
November 2021
I was just walking down the street and found this cute little gem.I purchased their cashmere shawls /scarfs and loved all their collection.The owner is really helpful and it’s an awesome store overall
November 2021
Super cute boutique right next to my favorite coffee shop in HMB. You can find lots of different indie brands, tons of pretty jewelry, purses, unique clothing and very nice atmosphere and service. You will be spending hours there but not leave with empty pockets as majority of prices are actually pretty affordable.
