ET Surfboards is a well-established business in the South Bay, offering the largest selection of surf, skate, and snow gear since 1972. Known for its knowledgeable staff and excellent customer service, the shop creates a welcoming and friendly environment for all customers. Many visitors appreciate the authentic and non-corporate feel of the store, where staff genuinely know their products and are eager to help. Customers highlight the staff's helpfulness, patience, and willingness to go the extra mile, whether assisting with selecting fins and leashes, helping unload boards, or offering advice on gear. The store offers great deals on a wide range of items, making it a go-to spot for surf, skate, and snow gear. Despite all sales being final, shoppers trust the shop for its honest and friendly service. Visitors often mention returning multiple times due to the positive experience and the staff’s authentic attitude. The staff, including individuals like Andrew, Dan, and Chase, are praised for their expertise, patience, and helpfulness, making each visit pleasant and productive. Overall, ET Surfboards stands out as the best surf shop in the area, blending a huge selection of gear with a positive, local vibe and genuine customer care.
Just so nice. They treat you so well, they are always looking to help find a solution even if they don't sell you anything. Once in there, you're a partner for life. I recently purchased my 7th board in XXX years.
January 2026
Best shop I have visited during my time in LA. The staff were all super friendly and welcoming and helped me with all my questions. Shout out to Dan especially.
October 2025
Fantastic shop! Love chatting with the staff about all things surf. They really know their stuff.
