Hermosa Cyclery is a great local cycle shop that rents, sells, and services bikes, skates, and beach gear just steps from a spectacular beachside path. It offers a huge rental fleet for cruising The Strand. The staff provides excellent, super quick, and friendly customer service with a great beach vibe. Technicians are amazing and competent, often fixing issues right on the spot, sometimes without charge. Prices are very normal for the area. The shop also features handy outdoor air stations to top up tires. Everybody smiles here.
Broke a reflector! Super cool about it no mark up! E bikes ruled with power button. 4 1/2 hour round trip to Santa Monica such a fun ride on the beach.
February 2026
I had the best experience today at Hermosa Cycle…I walked in with a chain issue and Mark fixed it on the spot and had me back out on the strand in less than 5 minutes! This shop definitely earned a new customer - Thanks Mark!
January 2026
Great experience. One e bike died early and they ended up giving us a discount without even having to ask. Solid customer service there.we rented twice.
