Wicked+ General Store is a thoughtfully curated, modern general store featuring an eclectic mix of lifestyle goods and elevated essentials. From Everyday California, Mollusk Surf Shop, Howler Bros, Sendero Provisions, Parks Project, California Born, Range Essentials, Iron & Resin, and Freaks of Nature apparel to Baxter of California grooming, Secrid wallets, Camp Snap cameras, Nocs Provisions binoculars, RUMPL blankets, and Chemex brewers, every product is chosen with purpose. And many others. Perfect for men’s gifts, coastal living, and everyday upgrades.
This place is a hidden gem in Hermosa. Lots of unique items: caps, shirts, gear, gadgets you won't find elsewhere. Great place to shop for gifts. I couldn't help picking up this super cool shirt for myself though.
February 2026
Hands down the best secret spot in Hermosa Beach for beach gear. I love this place. Great vibes, super cool people, and always a solid find. Shhh… let’s keep this one between us 🤙
August 2024
Great, non-touristy/boring clothing and merchandise. For sure worth a stop!
