Blue Apparel is a charming store known for its wide variety of souvenirs and La Jolla merchandise. Visitors appreciate the affordable prices, with adult t-shirts ranging from $20-$30 and hoodies priced at $45-60. The shop offers a relaxing environment, enhanced by friendly and helpful staff who make shopping enjoyable. Many customers consider it a favorite stop, often returning to wear their stylish finds long after their visit.
I loved the concept and the different design of the shirts, but they have terrible customer service, the experience was unpleasant.
October 2024
I came across this store while visiting from out of town, I really loved this spot due to their wide verity of souvenirs that they sell for such a smaller owned business. And having the employees helping me made it much easier to find the right pick for me!
April 2024
Loved this cute little shop! The prices were on point $20-$30 for adult t-shirts and $45-60 for hoodies. The environment was amazing and relaxing. The employee working this afternoon, I believed her name was Giselle, was so friendly and helpful. She was great at holding a conversation. She made the experience. Thank you... read full comment
