Hermosa Surf
Hours:
5636 La Jolla Blvd, La Jolla CA 92037 Hours
About Hermosa Surf
Hermosa Surf is a vibrant and welcoming spot that blends quality merchandise with a relaxed bar vibe, embodying genuine surf culture. Guests appreciate the house-made vanilla oat milk, particularly in their iced matcha latte, which offers great value. The acai bowls and custom smoothies are also popular choices, with fresh ingredients that satisfy many visitors. The atmosphere is open and comfortable, making it an ideal place to browse gear and enjoy a drink. While the food is generally praised, there have been some concerns regarding service, particularly with how orders are handled. Some customers experienced issues with their bowls being mistakenly taken by others, leading to health concerns and a lack of resolution from staff. Despite this, many found the staff friendly, with some standout recommendations, such as the early bird smoothie. The store itself features a well-curated selection of gear and merchandise, appealing to those who enjoy a bit of shopping alongside their dining experience. Overall, Hermosa Surf is a charming location that successfully combines a laid-back atmosphere with good food and unique offerings, making it a favorite among locals and visitors alike.
Most Recent Reviews
December 2025
This açaí bowl was amazing and probably my favorite bowl I have ever had
October 2025
Love ❤️ Hermosa Surf. 🏄♂️ Best food 🥤 great 👍 atmosphere ☺️ friendly staff ❣️
October 2025
Custom smoothies, Custom surfboards! What else is there? Try fresh ingredients and cool merch (comparatively priced). You’ll want to chill a bit - cool aesthetic; a little artsy; nice blend of mid-century Americana and surf culture - worldly, well travelled. Open, relaxed, comfortable, welcoming - like the service.
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- La Jolla, California