Hermosa Surf

Hours:
5636 La Jolla Blvd, La Jolla CA 92037

Hours

Monday
9AM - 6PM
Tuesday
9AM - 6PM
Wednesday
9AM - 6PM
Thursday
8AM - 6PM
Friday
8AM - 6PM
Saturday
8AM - 6PM
Sunday
8AM - 6PM

About Hermosa Surf

Hermosa Surf is a vibrant and welcoming spot that blends quality merchandise with a relaxed bar vibe, embodying genuine surf culture. Guests appreciate the house-made vanilla oat milk, particularly in their iced matcha latte, which offers great value. The acai bowls and custom smoothies are also popular choices, with fresh ingredients that satisfy many visitors. The atmosphere is open and comfortable, making it an ideal place to browse gear and enjoy a drink. While the food is generally praised, there have been some concerns regarding service, particularly with how orders are handled. Some customers experienced issues with their bowls being mistakenly taken by others, leading to health concerns and a lack of resolution from staff. Despite this, many found the staff friendly, with some standout recommendations, such as the early bird smoothie. The store itself features a well-curated selection of gear and merchandise, appealing to those who enjoy a bit of shopping alongside their dining experience. Overall, Hermosa Surf is a charming location that successfully combines a laid-back atmosphere with good food and unique offerings, making it a favorite among locals and visitors alike.

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