ROOTS the Beauty Underground is a conscious cosmetic shop that offers a wide selection of high-quality, natural, and certified organic beauty products. Customers praise the store's excellent customer service, with knowledgeable, friendly, and helpful staff who assist in finding the right products for their needs. The store is a favorite among local customers and visitors, who appreciate the opportunity to test products in person and feel like the "prettiest version" of themselves after having their makeup done by the store's talented makeup artists. The owner and staff are known for their dedication and commitment to providing a unique and personalized shopping experience. Customers consistently report feeling satisfied with the products and services offered at ROOTS the Beauty Underground, a trusted destination for natural, non-toxic beauty and wellness.
I had a great experience at ROOTS. I went in to look for a natural CC Cream and was treated to a complimentary color match and makeup lesson. The staff was very friendly and the prices seemed very reasonable for the quality. I look forward to going back!
January 2026
I've been ordering products online from them for years and love it. I messed up my online order the other day and when I called to leave a message, they followed up with me and helped me fix my order. Great customer service. Thank you!
December 2025
I wish I lived closer to this place because I would be in this store daily. The best products and they absolutely nailed my makeup look over Thanksgiving.
