-
October 2023 by Greg Smith
Jeff and Judy were awesome regarding repair of my wife's diamond ring! Highly recommend!
-
August 2023 by Cherisse Carandang
Can't recommend this place enough. Jeff is extremely knowledgeable and gave us great information when it came to purchasing rings and even replacing a diamond on my mom's old ring - he practically made it look brand new and she loved it more than the original.My fiance also purchased my engagement ring and we bought our wedding bands here as well. We are definitely life long customers. Thanks Jeff & Judy!
-
August 2023 by janet cook
I'm probably one of Jeff's oldest clients. I got my original engagement ring in 1984, and have had them design 2 additional rings for me. There is nobody better than Jeff. I'll be traveling from Utah next week and will visit him again at that time. Thx Jeff
-
August 2023 by Pamela Coles
BEWARE!! I TOOK IN A 14K DIAMOND BRACELET TO GET REPAIRED AND WAS GIVEN BACK A FAKE. I AM HAVING TO HIRE AN ATTORNEY TO GET WHAT IS OWED ME. VERY RUDE PEOPLE AT THIS STORE. NO RESPONSE FROM THE OWNER TO CORRECT WHAT WAS TAKEN FROM ME.
-
July 2023 by Robbyn H.
Two weeks before my wedding, I noticed that my engagement ring was severely bent on the sides, and the top was going crooked. I was very distressed, as I had no idea how that happened so I began my search for jewelry repair. After visiting a few places, I found my way to Jeff and Judy at Diamonds Direct. Judy was so kind when we came in and assured me that if anybody could fix it, Jeff could do it. The next day when we spoke to Jeff, he was very knowledgeable and assured me that it could be fixed and not to be too upset. I was leaving in a week and a half for my destination wedding, and he told me he would be able to fix it in a day. I was overjoyed and my ring came back looking like the day it was slipped on my finger. He did a beautiful job and cleaned it up so it looked brand new. He delivered on time and with great expertise. I was so thrilled to have found him and highly recommend Jeff. He also buys gold and gives, a great price. I will definitely be using him in the future.
-
July 2023 by Pamela C.
Jeff Horwich is the owner at Diamonds Direct and he literally lost my 14K gold diamond bracelet. He tried to give me costume Jewlery to cover up that they lost my bracelet. When I received the costume jewelry I confronted him and he denied it and would not replace it or pay me for what I paid for the bracelet. I am having to get a lawyer and take him to court. NEVER NEVER do business here. It is TERRIBLE!! Please check your Jewlery if you have done business with him to make sure your gold and diamonds are real.
-
October 2022 by Kraintz Kraintz (Kraintz)
I dropped my ring off for work to be done May 2018 before I got deployed. Many, many, many, many, many calls/ emails/ physically going in to get a design we loved. Not a fault of Diamonds Direct, my heart just didn't love the designs presented. The problem is the last 3 YEARS I've stated I just want my ring back and front desk lady has given excuses of not receiving emails. I've recorded many calls of them saying they will follow up "next week".. No callback. The last one was with Jeff himself. I've gone in many times telling them where ever they are in the process, just give me my ring back I'll cover whatever the costs. They keep saying its at another location for the work to be done. I just want my ring back. That's it. I fear they've lost my $6,000 ring and have just stalled for years for some reason. The only progress I got to get it back was with the owner's wife who is 10/10 amazing. She couldn't believe how long its been either. Unfortunately she other full-time work so I'm still stuck wondering when I'll get my ring back.
-
August 2022 by Miles P.
Jeff is the BEST!! There's really no better way to put it. Diamonds Direct made our dreams come true. His attention to detail and craftsmanship is unparalleled, and even better his prices are astronomically better than any other competitors. I went to countless other jewelers to "shop around" before finding my way to Jeff and he really is unbeatable. You can feel comfortable that Diamonds Direct will get you the most bang for your buck in whatever price range you're looking for. He procured the perfect rock (I was about as picky as possible but he still delivered!), and was able to make our dream design into reality. Thank you for everything!!
-
April 2022 by Chip R.
I have personally known Jeff since 1982. In those years I have done much business and referred many friends to Jeff at Diamond's Etc. When it comes to diamonds or Rolex there is no other person more honest or experienced in my opinion. I remember sending a guy to Jeff who had a Rolex with diamonds, emeralds, and rubies. This gentleman believed his watch was worth around $65,000.00 however with a quick examination with his loop Jeff indicated the band was not Rolex, the precious stones were fake, and the face and bezel were not Rolex. This is why it is important to know someone you can absolutely trust and Jeff is that person. I am sure not every business transaction goes as planned, that is a part of doing business, equipment failure, family emergencies, kids in trouble, or just honestly forgot, so allow yourself enough time to educate yourself and relieve your mind of any pressure to making a sound decision. Jeff will take the time to explain and educate you as well as RJ. I now live in South Florida and I still refer both my old friends in California and my friends from Florida to Jeff at Diamonds etc. I always feel good that I can help another person, if you have any jewelry questions please take the time to call Jeff, I promise, you will be happy you made the call.
-
September 2021 by Caitlin A.
No stars. Jeff (the owner) is dishonest, unprofessional, and I would not trust him with any of my, or my family's valuables again.
-
April 2021 by Laura Winchester
Diamonds Direct has always done such a great job for me. This week they helped me fix my necklace and they went above and beyond.In the past they helped to take my Mom's diamonds after she passed and combine it with the ones my husband gave me to give me the most beautiful ring.
-
March 2021 by Dexter Childs
I’ll start off with acknowledging that they got the job done. However, I did not receive a call when my order was ready, which was disheartening after the negative experience I had when dropping my item off. The lady who I assume greets customers is not the least bit friendly-she hardly acted like I existed during both drop off and pick up. I’m hoping it’s not a race related thing, but, knowing the area, I wouldn’t be surprised. Won’t be doing business with them again. Lastly, it smells really stale and looks outdated in their store.
-
February 2021 by Beatrice R.
I really hate to write a bad review but I feel strongly that I have given this business chance after chance 7 to be exact and even at the end of it all the experience was horrible.....this was supposed to be my dream wedding ring. Myself and my husband were both so excited we could finally make this happen...... The process started out great. I came in with exactly what I wanted in mind. The jeweler Jeff told me he could make the ring exactly how it looked in the picture. To be honest the price was fair. We proceeded and he asked if I needed the ring done by a certain deadline, I didn't so I said no. I asked how long it would take just to have an idea, he told me about a week. I thought wow that's really fast for a custom ring but ok that sounds great, as long as it's done right. I went over details with the jeweler and even gave them video and pictures of the exact ring so there was no question what I wanted. This was early November and a a couple weeks later I called to check on the status after not hearing anything. When I called I was told by Judy that oh well you need to ok the CAD drawing for us to get started! Well was anyone going to call me and let me know this information not to mention that wasn't told to me upfront. So I asked if they could email it so I could ok the ring. Couple more weeks went by and I call to check on the ring again, this time they told me it was being worked on ect it will be done next Tuesday. Not to mention friendliness was not what I got on the phone at all. We went back and forth about when the ring would be done about 5 times. Then it was an excuse that we are now into the holidays and they are soooo busy that this is just how it is. Ok so I finally call again and I am told the ring is done. I drive and hour up there only to find out they messed up the sizing twice and did not put a detail on the ring that was discussed and paid for and in the video and pictures!!Also when I went to pay, the price I was originally told would be $7,500 minus my $1,100 trade in now is $8,400 I was told I did the math wrong and I wasn't factoring in taxes, even though before I told them to start making the ring I said my husband wants an out the door number! I was over charged, not taken care and the absolute worst customer service I have ever ever experienced. The excitement was taken out of this situation. I was made to feel like I was always bothering them and I always had to call and track them down. Worst part is the ring still isn't right, I have prongs that catch on everything and after going to another reputable jeweler in my area that has been in business for 45 years (they are more expensive and that's why I didn't go with them to start) they told me the diamond was not set right and the prongs that are catching aren't even sitting on the diamond right. They felt the work was so bad they reset the diamond for free! I know not everyone has a good or bad experience and sometimes money isn't an issue for some people. If your on the fence or trying to decide if you should go here or not I would highly recommend to find someone else. Even given the good deal I got price wise I wish I could do it all over and go somewhere else. I honestly didn't even put a few other negative things in this review because I'm so frustrated and don't want to keep going on and on. I know it seems unbelievable but it's the truth. Good luck!
-
February 2021 by Caitlin Silver
I take back my original 1 star review. It seems my first couple of interactions with the staff were unfortunate misunderstandings. Within 1 day of posting my original review Jeff contacted me and said he can fix the issue I had with my wedding bands. He explained to me how it happened in great detail, how to avoid it in the future, and why the original service took longer than expected. They were friendly and very helpful. Im now planning to design a ring with them!
-
November 2020 by Tori I
Jeff and his staff are absolutely amazing!! I worked for a privately owned jewelry store years ago in Wyoming, so I wanted to find one similar to that. My fiancée proposed to me in Deadwood, South Dakota where my parents got married. My fiancée bought my engagement ring at one of those chain places. It was beautiful and exactly what I wanted, however, it was too big but not by much. Upon returning to California, I found this hidden gem. No pun intended. I called and asked about ring sizing and they said to bring it in. He gave me a quote that morning. I dropped it off. That evening I received a call it was ready for pick up. It was a perfect fit, and I absolutely loved it!! That day I knew this place was going to be my jewelry store. A year later my fiancée and I decided to upgrade the side stones in my ring to make it flashier and easier to clean. I was a bit nervous to change up the original engagement ring, but in my heart felt this was the best place to bring something for a custom design. I was emailed a CAD and I approved within minutes. When I went to pick it up, it was BEYOND my expectations. It was identical to my original setting, which I had asked to be as close to. I am so proud to be wearing the ring Jeff designed. I will never go anywhere else. Thank you again Jeff, and your team! Can’t wait for you to create my matching wedding band!!
