Great place, and great people. Mark the owner is very friendly and knowledgeable about his products and the best fishing. The best fly shop I've ever been to.Support small business, support Sierra Fly & Tackle @ the Branch and I Chester!
March 2023
I really love this cute store. It is a fisherman's dream right on the river. Also tucked in the corner is another shop that has the most adorable knickknacks for your home.
January 2023
A great little shop with everything you need neatly organized in a small store. The owner is very knowledgeable and I've consistently caught fish from his advice and the lures he's sold me. If you're even a little uncertain on how to catch fish in Lake Almanor definitely stop in.
We’re here - so that you can have the time of your life! We stock over 1700 Flies to meet ALL your flies, tackle & bait needs for our local lakes & mountain streams. Come in and purchase your Fishing & Hunting License and discuss current fishing locations, conditions & techniques used at that time, on our Large Touch Screen Display showing you precisely where to go. We supply all types of fishing, trolling lures and bait. Enjoy FREE Coffee while browsing our store. We carry fly fishing clothing, waders, souvenir clothing & snacks/drinks. We carry only the best live bait, Sierras Finest (Large & Mini Crawlers, Red Worms, Giant Meal Worms, Crazy King Worms, Pet Worms, and the best crickets available).