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February 2024 by Alex C.
I want to give a shoutout to Sunny for helping me pick out a beautiful engagement ring at an excellent price. He sells everything, but I specifically sought him out because of his inventory of colorful gemstones. If you are looking for a ruby, emerald, or other kind of engagement ring -- Sunny has it! He is extremely knowledgeable and honest. Buying an engagement ring for your loved one is exciting, but it can also be nerve-wracking. Sunny walked me through the ins and outs of picking a ring and answered (newbie) questions I had about rings and stones, in a friendly and respectful manner. His location in the diamond district in LA is pretty easy to find as well. Just park in a lot a couple blocks away. Thanks again Sunny!
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January 2022 by Lorie W.
I have trust issues with sales people as I have been in sales my whole life and I'm always worried I am going to be taken advantage of because no one's easier to sell too than a sales person. I was referred to this store by someone and when I walked in I met an unbelievably kind person who genuinely cared about what I wanted . I was on guard the whole time and now after many , many transactions with this person , I feel like I got a killer deal on everything and I can say with an honest and open heart I 100% recommend this place not only because Sunny has acted completely honorable the entire time but genuinely seems to have my best interest at heart. It is a rare thing in Los Angeles to find someone you can trust and believe but I will continue to go to this jeweler . Not only did he make a piece of handmade jewelry from nothing that looks like something that should be in a museum but the quality of his stones are out of this world. 5 Stars !
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January 2022 by Amy O.
Sunny at Blue moon forever is a huge fan of color. And colorful gems are my favorite . There are so many different stones here . These dazzling color choices sure make Diamonds seem a tad Dull We found the most amazing Montana blue sapphire at Blue moon Sunny helped us design the custom setting, gave us a great price and viola ! We had the perfect wedding ring - Thanks Sunny!
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December 2021 by Indolent E.
We went down to the Jewelry District to get a ring for my wife. It is tough to narrow down a place to purchase from and comes down to trust and selection. We came across this place and found a great ring at a really good price. The owner was really nice and good to do business with. My wife is really happy with the ring and would go back in the future.
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August 2021 by Grace L.
So excited I happened to stumble into this place. After over a week of looking at different stores around the city and literally ever other store in the jewelry district, I happened to chance upon this wonderful store with one of the best selection of gems. Got a gorgeous GIA certified ruby at the absolute best price. Will definitely come here for any jewelry needs in the future. Thanks Sunny!!
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July 2021 by David M.
Sunny was great to work with, he was very patient with us and showed us everything we needed to see to make a decision. His store is very beautiful and he has great prices.
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March 2021 by Vicki B.
My husband and I had a wonderful experience selecting and purchasing a Burmese ruby stone from Sunny, and then a week later returning with the ruby and purchasing a halo diamond setting. Sunny asked what our budget was and then he presented us with beautiful choices. He designs the settings that are in his shop and they are much heavier duty than you would buy in a jewelry store such as Zales. I know because I visited a few where I live to get pricing. In every case, Sunny's ring was heavier with more diamonds and the price was much better. I will return to Sunny for any of my jewelry needs going forward.
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February 2021 by Just D.
Sunny was great! My partner and I came in for what was supposed to be a promise ring for him. It was so beautiful and original I used it to propose. We chose a healthy sized Opal and we still want a sapphire engagement with wedding bands . We will definitely return to blue moon forever
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February 2021 by Sharon S.
Sunny is lovely to work with! I found a design l loved and asked Sunny to do a custom piece for me. First we got some details wrong (it was my fault as I wasn't sure about the texture I wanted) but Sunny was so nice and redid the whole thing with absolute the right details on point! I'm coming back with more of my stone collections to make them into customized jewelries. The price is fair and the whole experience was real nice!
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October 2020 by M Z.
Best selection of gems and stones in LA and great customer service. We have been customers of Sunny for a few years now. My wife loves opals, she wanted an Opal necklace to go with her Opal promise ring I had gotten her a few years ago. We went to countless jewelry stores and shops around the jewelry district in downtown LA. When we walked into blue moon forever we were amazed at the variety and selection of opals sunny had. Easily twice as many opals as the other places we had gone to and great quality ones at that. We purchased a beautiful Opal, Sunny did a simple setting and we left happy. When it came time to pop the big question I knew my fiancee would probably want an Opal engagement ring over a diamond ring, lucky me -$ lol. We went to 2 jewelry stores that specialized, I guess you can say, in engagement rings. Regardless of the place that we would pick my fiancee knew she wanted to go to blue moon forever because she wanted to hand pick the Opal that would go on the ring. When we got to Sunny's place he tells us he can customize and design any ring. We have been coming to Sunny because 1. He has a great a variety of quality gems and stones and 2. He's very friendly, knowledgeable and pressure free. We never felt rushed nor pressured to purchase anything. He showed us exactly what we wanted and worked with our budget. His quote came out a few hundred less then the other 2 places we had gone to. We had seen all the other beautiful rings that other people had purchased from Sunny and decided to go for it. Very glad we did, the end result was gorgeous. Of course the ring is for the girl but even I was in love with the it lol. Very stunning and beautiful. We ended up getting some pendants as well. Thank you Sunny for a great, hassle free experience. We are definitely customers for life.
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September 2020 by Ricky E.
I came across blue moon forever via yelp. Caught my attention due to the wide variety of gem's that sunny has. Especially emeralds. So for about a month I've been to many jewlery stores in search for a colombian emerald and ceylon sapphire for an engagement ring. I cant thank sunny enough for helping me with my experience in ring shopping! It was such a stressful experience but sunny took all that weight off my shoulders. Very informative about every question and concern i had about the ring and gems. Very grateful for the pricing and definitely does not try to be pushy like other jewler's and let's you be comfortable and take your time. In what other jewlers said it would take about a month for the whole process. Sunny took care of it in a week! The day after i visited the store. He sent me an image of the CAD design. Gave him the green light and in a few days it was ready. Definitely recommend this place if your looking for something unique. Blue moon forever is my go to jewler now.
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June 2020 by Carolina Garcia Acosta
What a magnificent place! Sunny the owner is such an amazing person!!! He knew exactly what we wanted, and luckily he had it on hand.He showed us the most beautiful sapphire and he designed this exquisite engagement ring that far exceeded our expectations and anything that we could imagine. The price was incredible and our experience couldn't be any better. The whole process was 7 days. We are so thankful to Sunny. I will definitely return for more jewelry pieces!!! Thank you so much Sunny we are so thankful and appreciative. Said and Carolina.
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January 2020 by Paul B.
So so glad that I met Sunny in this process of buying my fiancé's engagement ring. I talked to jeweler after jeweler after Jeweler in the Jewelry District in DTLA and even though I had an idea of what I wanted, i'm just like many other people in my position, being very much a novice when it comes to buying their first engagement ring. Every single person I talked to including jewelers that I had been referred to all felt like they were used car salesman trying to make the most profit off of me as possible by any means necessary. And I get businesses are in business to make money but you can tell when somebody is trying to screw you. Especially when you go talk to somebody else afterwards and compare all the lies that you're being told. After spending weeks unsuccessfully trying to find the right ring/diamond a friend of mine told me about Sunny and told me not to look any further. That he would give me a fair deal and go out of his way to try to get whatever it is that i wanted. So glad that I ended up meeting Sunny. The whole process went from being very stressful about being screwed to feeling like I had a close friend on the inside who was going to find me the diamond/ring that I was wanted for my fiancée. I was looking for a yellow diamond which makes the whole search more complex but not only did Sunny find what I was looking for but even better; he found a bigger diamond (2.66), with higher clarity (VVS1) all the paper work (GIA certified) at a noticeably better price than anybody had quoted for smaller/lower quality. At the end of the day my fiancée was so stoked (she can't stop looking at the ring) and I give Sunny so much credit for not just that but for taking a very important experience in my life and turning it from being stressful to being an enjoyable experience that I'll have the rest of our lives. Thanks sooooo much brother.
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January 2020 by Carolina Acosta
What a magnificent place! Sunny the owner is such an amazing person!!! He knew exactly what we wanted, and luckily he had it on hand.He showed us the most beautiful sapphire and he designed this exquisite engagement ring that far exceeded our expectations and anything that we could imagine. The price was incredible and our experience couldn't be any better. The whole process was 7 days. We are so thankful to Sunny. I will definitely return for more jewelry pieces!!! Thank you so much Sunny we are so thankful and appreciative. Said and Carolina.
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January 2020 by James
Couldn’t be happier with the quality and service at Blue Moon Forever. Sunny’s expertise made it it so much easier than we expected to find the perfect ring. He spent around two hours just with us as we tried on different pieces, explaining in detail the subtle differences. He is a wholesaler who picks each stone himself, traveling all over the world to find quality stones that he is proud to sell in this multigenerational family business. This is how he is able to pass on much of his savings to his customers. I was very happy with the price I paid, the overall experience and the outcome. Would definitely recommend Blue Moon Forever.