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January 2024 by Tessa G.
This place is very nice. My fiancé got my engagement ring here and we just recently went back together to get our wedding bands and both owner were so sweet! They were so easy to talk to help us find the bands we wanted/matched best with my ring. They craft their rings beautifully and I could not be happier with the quality and beauty of each other their pieces. Thank you Adia and Farid!
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January 2024 by Kenan W.
TLDR I got a better ring, faster, with great people, and they'll repair any issues I came to Farid and Aida's shop at the advice of a priest. I'm glad I did. Originally I was going to buy a ring online that my fiance had picked out, but Farid and Aida were able to custom build the ring my fiance wanted. Except they made some upgrades, they made the center diamond and the surrounding diamonds bigger and I would be willing to bet that the diamond is set better (I've read that the settings of some of the online rings can be a little hit or miss). When I saw the ring I was so happy with how beautiful it was. The diamond was cut very well (the key to a brilliant diamond which I learned during my shopping and though is harder to quantify than size, clarity, and color is equally if not more important). Not only that they got it to me faster than I would have if I had ordered it online which allowed me to propose on a wonderful long weekend that we then got to enjoy together while newly engaged. My fiance also said it was beyond her expectations. Farid and Aida were a joy to deal with throughout the entire process. They helped me to pick a diamond with a genuine desire to get the right diamond for my fiance (not "salesy"). They had a good selection of both natural and lab grown diamonds, and even helped educate me on how to distinguish different aspects of quality. They were genuinely excited about my marriage and about the ring. And if the ring ever has issues (settings, scratches, etc) we can go to them to have it fixed, whereas if we had bought online the repair service is hit or miss.
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November 2023 by Kasey Stott
General diamonds made shopping, designing, and receiving a beautiful ring super easy. The custom ring turned out incredible, the setting is strong, and the polish is perfect! General diamonds should be your go to for all of your diamond needs. They are the best.
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September 2023 by Bernial J
I purchased my wifes engagement ring here about 15yrs ago. Beautiful special design by the owner. This year I upgraded the center stone on wifeys ring and omg...its amazingGreat husband wife team - great place to get jewelry.
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September 2023 by Jeff Tan
Highly recommend going in person to check out their selections of diamonds. Excellent service with reasonable prices. Got my future fiancé a nice custom diamond and ring within two weeks of wait. Will go back again for another ring for myself one day.
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September 2023 by Dwaine C.
My wife's diamond fell off her ring and she couldn't find it. She was distraught. We went to the Jewelry district to search for a diamond and get it put on her ring. We went to a few jewelers and received estimates. The last one was General Diamonds. First the owners were a very nice couple who spent time with us to find just the right diamond to replace it with. They showed us a ring that had a very nice diamond and it and it was highly rated as well. they offered to take the diamond off of that ring and put it on ours with a new stronger mounting, have the whole ring with the new diamond get a new certified appraisal and other services. The estimate and final price not only beat the other quotes at the other jewelers, but with a much better diamond. They will be not only our go to place if we need additional jewelry, but also we our recommending them to our extended family and friends. You should at least give them a try.
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August 2023 by Chang Shen T.
The owners were able to assist me in choosing the perfect diamond and ring for my future Fiancée. They were able to craft the new ring within 2 weeks. I would highly recommend checking them out in person if you are looking for reasonable prices and excellent service. Will most likely come back for a gold ring for myself when time comes!
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June 2023 by V T
My wife wedding n engagement ring that we purchased from 9 years ago in need to be resized. After consulting with a friend who used to work for a Jewelry company, she said to always go back to where u purchased them as they usually would have the ring mold and would typically take care of the old customer better than outside.Glad we did. We went back to General Diamonds, still remember Farid and Aida who helped me when I bought the rings long time ago.My wife's 2 rings were resized to perfection. It was difficult to resize bcoz both rings has small diamonds all around. They need to enlarge and add 2-3 more small diamonds for each ring. Yet Farid just charge me a very small fee for it. I truly appreciate it!Thank you so much, my wife is very happy! Happy wife, happy life. ?Would highly recommend Farid n Aida!
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June 2023 by Vic T.
My wife wedding n engagement ring that we purchased from 9 years ago in need to be resized. After consulting with a friend who used to work for a Jewelry company, she said to always go back to where u purchased them as they usually would have the ring mold and would typically take care of the old customer better than outside. Glad we did. We went back to General Diamonds, still remember Farid and Aida who helped me when I bought the rings long time ago. My wife's 2 rings were resized to perfection. It was difficult to resize bcoz both rings has small diamonds all around. They need to enlarge and add 2-3 more small diamonds for each ring. Yet Farid just charge me a very small fee for it. I truly appreciate it! Thank you so much, my wife is very happy! Happy wife, happy life. Would highly recommend Farid n Aida!
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January 2023 by Jenny L.
I should've written this review months ago, but I HIGHLY recommend you go to Farid and Aida for any of your jewelry needs! My fiancé was able to design the most perfect rose gold engagement ring with Farid's expertise and help. We even needed to resize the ring to 4.25 and Farid was able to get that done in a day! I am always getting compliments on my ring, and I can't stop staring at it myself! It's so beautiful! It's hard finding an honest jeweler that you trust, but we feel very lucky to have found Farid and Aida. Not only are they so welcoming, but you definitely feel like you're in good hands with them. In fact, we're picking up our wedding bands from them too (and we live in the Bay Area) :)
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December 2022 by Diane L.
My family and I have been going here for over 10 years and we are never disappointed! Best quality diamonds. Owners are amazing and extremely helpful. Just recently updated my engagement ring and omg it is so beautiful!
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October 2022 by Jordan F.
I am officially the 2nd generation in my family to get an engagement ring from General Diamonds. My parents have come here for all of their jewelry needs and it was such a wonderful experience being able to do the same for my engagement. The ring was 100% custom and Farid and Aida were so communicative and flexible during the process. I cannot wait to be back and work on wedding bands with them.
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September 2022 by Jay Steinman
I purchased an engagement ring and wedding band from General Diamonds 10 years ago and recently had them add a second band to match the first one. The work they do is unmatched and a better value than you'll find any where else. I wouldn't go anywhere else!
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August 2022 by Stephanie C.
100% custom ring, 100% satisfaction!!! Images include my CAD design they provided after a very thorough description given by me. Also, I provided pictures to them as a guide for what to design. And the results are amazing. Perfect. My dream ring + functionality! I required my ring to be as flat as possible and all one height so that gloves would not drag on the ring and so it wouldn't get caught on anything. It was a requirement because I am an avid extremist when it comes to action sports. I snowmobile, dirt bike ride, DH Mtn bike ride, and snowboard, as well as jetski. I need my ring to be durable and not catch on things. This ring was exactly what I wanted it to be. It's beautiful and everyone says 'wow' when they see it. It not the typical princess cut setting, no. But it does incorporate princess cut diamonds surrounding the marquis diamond. Which makes the center diamond look gigantic. I love it. It's fashion forward and functional! I couldn't ask for anything better! The owners did a great job communicating with me throughout the process. And it was ready within weeks!
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May 2022 by Teague Porter
Farid was awesome! He knew exactly how to help us and made it so easy and stress free. I would 100% recommend!
