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“I’ve been a client of William at Broadway Insurance for over 11 years, and the experience has consistently been outstanding. What sets William apart is that he genuinely works in your best interest. He takes the time to look for quality insurance options that fit your specific needs, and I’ve always trusted his guidance completely. With William, it never feels like he’s trying to “sell” you something — it feels like he’s working for you. That level of integrity means a lot.
His demeanor is calm and steady — almost monotone at times — but he's always friendly and approachable. He listens carefully, explains things clearly, and makes the entire process easy to understand. Over the years, he’s helped me with everything from condo insurance to rental property coverage. And when it comes to earthquake insurance? William has come through for me time and time again with quotes and coverage options that no other agent in California has even come close to matching. I know that sounds like an exaggeration, but it’s not — it’s 100% true.
One of the most important things when dealing with insurance is trust, and I’ve always felt that with William. He doesn’t just send you a number and expect a yes or no — he walks you through the details, explains the differences, and makes sure you understand what you’re choosing. He’s thoughtful, considerate, and exceptionally knowledgeable.
If you’re looking for someone who will actually listen, ask the right questions, and take the time to find you the right solution — reach out to William. Say hello. Explain your situation. I think you’ll quickly see what I’m talking about. He won’t rush you, he won’t talk over you, and he’ll get back to you with real options. I can honestly say — you won’t go wrong. Guaranteed.”
“Getting the insurance I needed was quick and easy, and they offered a great rate. They've also been very responsive to my follow-up inquiries, which I really appreciate. Thanks to Franklin and Bella for all your help!”
“I really have no idea how insurance quotes work and I was helped by the nice lady, Mayret, at E-way insurance. She was very helpful and patient with me and all the questions I had. She explained what would work best for me and guided me through the process. Thank you Mayret, you are the best!”
“Andy Lopez thank you so much for taking the time to look for an insurance company that was affordable for me and family. I appreciate you being so patient and informative! I had the best customer service experience , thank you Andy once again.”
“Great customer service!!! Extremely welcoming and loving. I was very well treated by Nallely Santillan and she addressed my problems very quickly which was great as I was in a rush.”
“I had a great experience working with James Soto. He was able to find me a great rate in one phone call. The process was smooth and the customer service and expertise is excellent! Highly recommend Southland Insurance!”
“I worked with Viviana on this deal where my clients weren’t very happy that the property they were buying required fire insurance and was thinking about pulling out. Her and her team were able to fine something cheaper than whatever they were quoted previously and the loan ended up funding”
“They are very friendly, I really liked their friendly service and they make you feel that you are in the family, I had a problem with the system, but Jorge very kindly told me that he would solve it, I went home and then he called me that my documents were already ready .I will recommend them to anyone without hesitation.”
“I get all my insurance products from Susan ("Susie"). She is kind and gets to the bottom line when it comes to home, auto, and business (including workers' comp) insurance!!”
“CARLA: excellent service, they have helped me on several occasions but it is worth highlighting CARLA's great work, she is very attentive, helpful, she does not hesitate to help you. In short, it has and meets all those requirements to be called PROFESSIONAL.”
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“These guys have helpful service and did a great job answering all the questions I had
Have gone 2 times now for separate occasions, very helpful and informative”