Strand Ace Hardware has been a staple in the community since 1946, when it started as Strand Brothers Hardware in Escalon, California. In 1975, the business was sold to the Swanson family, who continued the tradition and became part of the Ace Co-op, keeping the Strand name as a nod to the original founders. The company has expanded over the years, opening a second location in Modesto in the summer of 2019. The employees at Strand Ace Hardware are generally friendly and helpful, though one employee has been reported to have a tendency to talk down to customers who are seeking assistance with projects. Despite this, the overall service is praised, with customers noting that someone is always available to help, whether they are looking for water or other household items. The store is described as having a small-town feel, with customers appreciating the personalized attention and sense of community. The Modesto location, in particular, has been praised for its impressive Halloween display, which has delighted customers and provided them with fun and festive decorations for their homes. Overall, Strand Ace Hardware is a well-regarded hardware store that continues to serve the needs of its employees, customers, and communities, maintaining the legacy of the Strand family and the Ace Co-op.
