Rainbow Bridge Natural Food is an iconic staple health-food spot and a wonderful gem of a supermarket in central Ojai. The store is super clean and well organized, with an amazingly good deli in the back corner offering delicious food like tamale pie, chicken pot pie, and match smoothies. The staff is friendly and helpful. However, it has become very overpriced in recent years, with prices on the higher side that some find ridiculous. Despite this, it remains a wonderful earth and human conscious store loved by the community.