Ulta Beauty is a large retailer offering a wide variety of cosmetics, fragrance, and personal care products from numerous popular brands. Customers can find products ranging from makeup and skincare to haircare and body care. The store also features exclusive brands not available elsewhere. Ulta Beauty is committed to offering "Conscious Beauty" choices, including vegan, clean ingredient, cruelty-free, and sustainable options. The in-store salon provides a range of services, including haircuts, hair coloring, waxing, lash extensions, and makeup application. Customers can book appointments online or try their luck with walk-ins. Reviewers praise the salon stylists for their skill, efficiency, and friendly service. The store's staff is also commended for their product knowledge and helpful advice, making the shopping experience enjoyable. Customers appreciate the clean and friendly atmosphere, as well as the wide selection of products and services available.