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October 2023 by Ed Fischer
Nicely portrayed little western town. Great way to spend an afternoon looking around. Great options for eats too.
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April 2023 by Karrie B.
This shop has a quaint selection of vintage denim, jackets and vests. Located in historic pioneer town, the general store is a great place to pick up Joshua Tree souvenirs!
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March 2022 by Emma M.
I love this store. It's cute, chic, and really sticks to the old western theme of the town. The staff behind the counter was sweet, and I noticed a lot of great items for sale. I loved all of the stores open in Pioneertown, and I noticed that everyone was welcoming and kind. It sort of reminded me of Williamsburg in Virginia but no one was in character which I honestly appreciated more. I thought that Williamsburg was a bit much in that way. I loved how authentic the town store looked even though the products weren't necessarily authentic to the time. I would have loved to see more antique items besides the clothing they had available for sale. I would love to come here again and take some friends or come with my family again. This place is pretty cool.
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August 2021 by Talen Proctor
Desiree was amazing!! Love this store and everything it has to offer, so many beautiful things for men and women! Got this most amazing jacket for my partner here. Go go go! Do not miss the out :)
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May 2021 by Robert Ruedas jr
Never visit pioneer town without going to the General store. Love the different gifts that they have. Something for everyone.
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January 2021 by Dennis C.
What a great little addition to this historic town. The staff inside is super friendly and they love visitors. They have gifts in all sizes and I bought a couple of things to help support them and the town. Stop by on you're visit to pionertown and grab yourself something! I bought some stickers, magnets and post cards since im a geek for your regular touristy items.
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December 2020 by Sophie Akins
Bought a cute silver vintage watch online through Instagram/online store. The shipping was super fast and the packaging was great! I love the watch and am looking forward to ordering more soon, especially for cool, unique Christmas gifts! ❤️
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November 2020 by Lava F.
Sarah is an amazing collector. Both The Pioneertown General Store and her other location, Nitty Gritty are full of amazing vintage clothes and really amazing hidden treasures! The store is very very Covid compliant, which made me feel very safe.
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September 2020 by John Baker
A must stop visit in Pioneertown! Very cool vintage items and unique new desert themed items. Stopped by with the family and purchased a scorpion necklace for my son. My family loved our Pioneertown visit. The town has very cool shops with friendly owners and the General Store is no exception. After your done shopping there stop by Pappy and Harriets for a beer and bbq... you won't be disappointed.
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September 2020 by Jennifer Tabbush
I had so much fun shopping at the Pioneertoewn General Store. They have many one-of-a-kind and locally made items. The staff are really helpful — I found some spectacular boots and a blanket I love. They let me take my time trying on different boots until I found the perfect ones. No sales pressure at all. It's nice to go into a store that feels local, where you know everything was picked by someone who really cared. If you go to Pioneertown, you have to stop in and look around! I highly recommend this place and cannot wait to go back :)
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September 2020 by Robin Hercia
From a desert local: I always love a visit to this shop.Sarah has curated the space and merchandise so well to suit the Pioneertown scene and it's ever evolving.From major wardrobe items to pocket-sized treasures for yourself or friends (with many items made locally!) this shop is just so enjoyable to cruise through. Give yourself some time to take it all in.And for goodness sake wear a mask to help protect this small community - the healthcare services are minimal at best.
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September 2020 by Lisa tabbush
This shop is a gem! Sarah’s passion for all things that are vintage and right in the world are on full display. I was there pre covid and hope her place will weather the storm. I too have a small business and know how important it is to support them! If you’re in Pioneertown, go grab something cool (and meet her adorable dogs while you’re at it.) Win-win.
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September 2020 by Kime Buzzelli
This cool shop is located in the heart of Pioneertown on Main Street. Love everything she carries here, from unique vintage pieces to desert gems. So many great denim & leather pieces! Great place to truly experience the old western charm of the desert. ??
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September 2020 by Katy Crenshaw
Met Sarah on the road in Marfa - when she brought her store to the great West Texas ... and loved meeting this big ball of sunshine! shes warm + has the best selection of vintage + eclectic goodies. I found two gremlin bells that make the best gifts and an ol MASH shirt ... Cant wait to visit closer to home in Pioneertown one of these days. ?
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September 2020 by Tiffani Waters
I always bring out-of-town friends and family here to get a souvenir of their trip to the desert -- from pins and buttons to blankets, custom bandanas and vintage t-shirts, there's something for everyone. And who doesn't love a good Pioneertown bumper sticker! You can always find something here!