Esteem Surf Co. is a combined coffee shop and surf apparel store located in Pismo Beach, just a block away from the pier. It offers a total California feel with a chill, friendly vibe. The shop features a great selection of surf and beach apparel, including soft t-shirts, really nice hoodies, trendy shoes, hats, sunglasses, and sandals. Their merchandise has really good designs, great material, and is available in all sizes, with popular items like the "Not LA Not the Bay" gear.
A major highlight is the coffee shop, which serves amazing drinks from a secret menu, such as the Cinnamon Toast Crunch and crème brûlée options. The space is well laid out with cool decor. The staff is consistently described as the coolest, most welcoming, super nice, friendly, and helpful, offering quality service. There is convenient street parking nearby. Customers frequently call it the best place in Pismo for shirts, a must-visit, and recommend checking it out for both coffee and shopping, often leaving feeling better than when they walked in.
Went in for a nitro brew, left with 2 hats i love. The dude working yesterday afternoon was so helpful and so nice.
August 2026
Cute place! However they stop serving espresso drinks at 12. They had cold brew and brewed coffee though and it was pretty solid.
April 2026
This was a very cool shop. Lots of trending clothes, including beachwear. Love the vibe in here and the decorations. Don’t overlook it. It’s off the main road, but just a couple minutes away on your walk around. There is a cute little coffee area that we want to try out next time. I did pick up a T-shirt and... read full comment
