Nu Shuz is a vibrant and unique fashion boutique located at 419 on Duval Street in Key West. Known for its fun, no-hassle shopping experience, the store offers affordable fashion mainly focused on shoes and clothing, with prices ranging from $25 to $100. Unlike high-pressure boutiques, Nu Shuz emphasizes respect and genuine help for both locals and tourists. The store is filled with many fun, flamboyant, and colorful items, including glittery dresses, feathered skirts, crocodile masks, and matching shirts and hats—perfect for the lively Key West vibe. Customers appreciate the friendly and genuine owners, who create a welcoming atmosphere and offer great recommendations for local spots and food. Many reviews highlight how enjoyable and engaging the shopping experience is, with some visitors planning to make it their go-to store every time they visit. The store's eclectic and sparkly goods remind visitors of colorful markets, and the fun attitude of the staff adds to the appeal. Whether browsing for unique accessories or playful clothing, customers find Nu Shuz to be a memorable and fun shopping destination that stands out for its affordability, variety, and friendly service.
The coolest place to find zany and interesting clothing, shoes, and hats!
March 2026
Hands down the absolute best shop on Duval. Cannot, in words, describe the appealing nature of its in-store stock of the best apparel any sane human could ask for. Buying 2 of the same shirt. One for me. One for my buddy in Texas. Do not visit Key West without stopping in here. Enjoy!
February 2026
My favorite store in Key West! One of a kind unique finds and the most amazing owners. Walking in here is like walking into a party. It's so hard not to buy everything. They also lovingly support artists and their customers .. Even if you've only ever bought one item. 💗💗
