Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines. The store features Conscious Beauty choices in vegan, clean, cruelty-free, and sustainable products. Ulta Beauty also operates a full-service salon, where customers can book appointments for various services. Customers praise the store's helpful and friendly staff, who provide excellent guidance and recommendations, making the shopping experience less overwhelming. Reviewers highlight the clean, well-organized store and the ease of the checkout process. Recent reviews mention the outstanding customer service provided by employees like Amanda, Erin, and Lily, who went above and beyond to assist customers with their needs, even in emergency situations.
While a variety of make-up draws my daughter in, the overwhelming smell of perfumes, draws me out. If it weren't for the strong smell of perfume, I'd give it 5 stars.
March 2026
I had an eyelash application. I had an appointment with Keisha. Super friendly and she helped me pick the best lashes for my age group I am a senior. She did a great job it was my first time there I'm definitely going back.
January 2026
A very kind girl named Faith helped me today and was very informative and knew her products inside and out. She was awesome !
