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“FUN, WELCOMING, POSITIVE AND PROFESSIONAL! I used to hang out here all the time in middle and high school before moving away for college! Even as a newbie kid, the community of Magic players under the leadership of D was always so friendly and welcoming! Tons of fun for a middle schooler to play and learn from the wonderful people who come to play here! Versus Games forever!”
“This place is gem! Nestled off Hwy 1, The Magic Toybox is my favorite toy store on the peninsula. Friendly and helpful staff plus the selection is fantastic! Stop by, you won't be disappointed.”
10AM - 8PM
341 Hillsdale Mall, San Mateo
Toy Stores
“I take a peek in this place every once in a while when I visit the Hillsdale mall. There's something new each time, and they have LEGO sets for anything you're interested in; video games, trains, buildings, you name it. You're always welcomed when you enter the store which is a plus for the service. A lot of things are pricey (which is expected of LEGO products) but they still have cheaper options like smaller sets and keychains. I enjoy the little stations they have sometimes that encourages you to build something using LEGOs. The store is organized and shopping is easy. Overall, 4/5.”
“Great local game shop. Staff have always been friendly and helpful. I have described in the abstract games I'm looking for and they have read my mind finding what I'm after. If they don't have something in stock, they're always happy to order it.”
“Friendly greeting on entry and friendly staff, solid selection of a wide variety of games and accessories. Typical LGS space, fairly cluttered. Based on your current inventory, recommend giving Altered CCG a try, I think it would do well here.”
“Cute local place, lots of great candy selection in the bulk bins. Lovely couple running the place, friendly and helpful. Lots of black licorice options and toys.”
“Very nice staff! The store is huge and amazing! The prices are normal and fair, a huge selection of Funko pops and have so many different sizes of funko pops. Would recommend 100%”
“Visited this store for the first time last week and will for sure be coming back. Wonderful selection of high quality brands/toys. Great variety for all ages, friendly staff. This feels like a wonderful local business to support!”
“Super7 has become one of my absolute FAVORITE purveyors of plastic goodness within recent years. The Supersize and Ultimates lines especially have won my business forever!”
“Loved my experience shopping at Aldea, Alfonzo was absolutely AMAZING! Helped me pick a stroller that was perfect for my needs and guided me through everything! As a FTM things can be overwhelming so I appreciate him taking the time to help me!”
“One of the few places I’ve been to that sells the Monster Hunter Figure Builder series. Has a good collection of figures, plushes and other anime/game related merchandise.”
“As soon as I entered the store, I was greeted by an employee. There are lots of items. Great atmosphere and friendly employees. Lots of parking in front as well as at the back of the store.”
“This is an awesome store! So many cool toys, stickers, stamps, miniatures, etc.!
Also, an impressive inventory of arts and craft items.
Shop-keeper is very kind and generous; helping me out with my Halloween costume and keeping an eye out for bat themed items.
It is a joy to be able to support a wonderful small business ( over Amazon).
I highly recommend!”
“This is my favorite game stop and I always go out of my way to go to this location. The store is clean and organized. Most of all, I truly have had only good experiences with the employees. They are very informed and I trust them to give me the best advice on games and deals. I choose to bring my business here over target or other stores because I feel confident that if anything goes wrong with the item I’ve purchased, they are competent enough to resolve it.”
“My first time at a Build-A-Bear, great experience!! The staff who helped me was super nice. The stuffing process and the “washing” in the tub were super fun!”
“Small frys is the best children clothing/shoe store in San Francisco! Whenever I am in the area for lunch or a walk, I always stop by here to get something for my daughter and son. It's also a great place to get a gift for a special little one! There's always a decent sized sales rack at the entrance. What makes this store truly amazing is the owner. My family from Ukraine recently fled the war and arrived in San Francisco. The owner reached out to me and told me she has a care package at her store waiting for my almost 6 year old nephew. I had tears when reading how generous of a person she was. Not only did she give him incredible See Kai Run shoes, but she also have super stylish pants, shirts and PJs. My family and I are forever grateful for her kindness and generosity. Thank you, thank you. Support small businesses like Small Frys!”
“My niece wanted to visit the store after her birthday brunch. We walked into the store, and it was a little difficult to push our stroller around, so we had the toddler walk around. The bigger kids were interested in the pirate supplies. We bought a few sets of zodiac dice because there is a five-dollar minimum for credit card purchases and I don't like to carry cash in the city. I would love to return to watch a show here,”
“It is a nice toy store. They have a variety of games for a wide range of audience of different ages, genders, single or multiple players. Decent price. The staff was very nice and polite, too.”
“We had a great experience here with Alex. He found the games I was looking for on the phone. He followed through and had the games ready for me when I arrived at the store and was very friendly and professional. Alex went above and beyond to make sure we got what we needed. Great job Alex!?? Top marks.”
“Best Anime in California. I love all the Japanese Animations.
Friendly staffs! I appreciate all staffs patience and empathy while my family toys hunted. I will definitely be back for the great customer services and their extensive best Anime collections!”
“Great place to find all your tcg needs. They have a wide selection of funkos, Pokémon, one piece and sports cards. Staff is always friendly and a pleasure to interact with. Highly recommend checking them out.”
“Alicia and Andrea saved the day today. I love their energy supportive spirit and that they are great ambassadors for party city.
Today was CRAZY at the store, and their kindness made my day. They’re the reason my event will go great”
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“BEST local game store ever! Love everything about the store, the people and the cool stuff!?and you gotta love Sonya! She pays very detailed attentions to all her customers’ opinions, questions, lots of conversations on latest and popularity of various games ? That’s what makes her and her store special ????? Because she cares about her community and people.
I love going there with my husband for selective ? Magic the Gathering pre-releases ? It’s really chill there for me, and I feel safe and home around a diversity of intellectual people that know how to play games so well and fun ? Trust me, you’ll love this place❣️”