SoCal Surf Shop is a family-owned business with roots dating back to the 1960s in Santa Monica. Originally known as SoCal Surf Club, it was a small shop on the boardwalk that sold basic, custom-made surfboards and handmade leather sandals. Growing up in a surfing family, the owners learned to surf at a young age and shared their love for the ocean and surf culture. Today, the shop offers a wide selection of products, all kept neat and organized, and is known for its friendly and knowledgeable staff. Customers praise the owner and team for their genuine care, expertise, and willingness to help, whether they are new to snowboarding or experienced surfers. The staff provides helpful advice, tests out products, and ensures customers find the right gear, often at great prices. Many reviews highlight the personal attention received, with staff taking the time to teach and guide customers in choosing the best equipment for their needs. The shop’s commitment to quality and customer satisfaction is clear, with visitors feeling valued and well-served. Overall, SoCal Surf Shop is recognized as a trusted local business with a welcoming atmosphere, knowledgeable team, and a strong dedication to supporting the surf and snowboarding community. It’s a place where customers feel like part of the family and leave with more than just gear—they leave with a positive experience.
The shop has so many options for what you are looking for and everything is neat and organized. Owner is nice and knowledgeable, he really know what he is doing and providing much helpful advice to me. Workers are polite. This is a shop is worth to visit and purchase from them.
February 2024
Best surf shop in SoCal very well stocked with some of best boards and bindings available and good sales on atm
February 2024
Paul and team are the best in the business. Knowledgeable, customer focused, and always willing to help. I can’t say enough great things about SoCal Surf shop.
