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November 2023 by Tara B.
It is sugar overload. Almost all the candy you can think of is represented in this place. I saw some brands that I haven't seen in stores in forever, nice to know they still make them! But it is overwhelming. Not only do they have the candy, it also merchandise like sweaters, pillows, home goods, etc all related to the brands. The pricing is what you would expect it to be for such a niche store and in the tourist hotspot are. It was worth going in once but probable never again.
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November 2023 by Zachary Frieben
Stopped here after being off-vibed at a nearby restaurant. Definitely a much better vibe here! Bright, playing K-Pop music and of course, there's candy! And the cashier even dabbed! The diy candy boxes and bags are cool, I ended up getting a pound of gummies and chocolate stuff.
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October 2023 by Jeremiah W.
This store was super cool. You walk in and they have some candy sitting on the bench and you can take pictures. This whole store is planned out so good it's kind of like a candy museum but the same time you can buy and eat the candy. So many candies from my childhood was in there. I like the fact that each candy had it on section and a lot of them had their mascots. They also had candy pillows and blankets and T-shirts and sweaters and anything you can buy. One of the best candy stores out there. I was a kid in the candy store. Ha ha ha ha.
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September 2023 by Mai Metaprayoon
Planned just to stop by, but ended up spending an hour with kids here. Plenty of snack which is sure, not good for health but good for heart :)Didn’t get so much welcoming service from staffs but also didn’t mind it
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September 2023 by Laurent LocalGuide GOOGLE (LC Paris)
A delirium for young and old alike...A huge choice, unknown series and models, a huge showroom on 3 floors and more than correct weight prices. While in San Francisco, you have to go to IT'SUGAR ?
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August 2023 by yashica simon
I was with my son.And his girlfriend The young man that was apparently running the store on the first floor he had a ball head, plenty of tattoos and a nose ring filthy mustache He was being weird, he wouldn't help us didn't ask us if we needed any help, but he went out of his way to the palm colored He sucked but the person on the second floor was very nice For it to be the largest candy store in the world. It pretty much sucked they had, like, five flavors of jelly belly Prices were high. Place was really overrated I'll never go back ever, When we got to the register to make our purchases. He snatched the bags from us, slammed the candy bags on the counter Didn't acknowledge us at the register either, Dude you suck?
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August 2023 by Jody W.
Overwhelming! In a good way. 3....maybe 4 levels of candy, sweets, treats...of all different brands. Colorful, fun environment with happy, friendly staff. Worth a visit.
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July 2023 by Harsitha .P
I absolutely adore this place! There are so many captivating things to see, and I couldn't resist buying some candies too. If you ever find yourself in San Francisco, this is a must-visit spot!
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July 2023 by Emily Krill
Incredible selection, super fun atmosphere, love the apparel options - especially the Nerds tee!! Cocoa (employee) was amazing. She’s made a point to chat with my 3-year old, making him totally feel like VIP. My whole family spent at least 30 minutes there and everyone left with huge smiles and giggles (& their favorite candy)!
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July 2023 by Everett Chen
So I went there to explore and buy some toxic waste. It was labeled as 2.99. I checked some other cans on other shelves to make sure and they were 2.99. When the cashier rang them up, they were 3.99. I said they were 2.99 on the bottle but she was super sassy and said,"oh, they were labeled wrong" I was like ok ,and paid and got out of there. Always ask for the price before buying. Don't make the same mistake as me.
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June 2023 by Doug U.
I give them a few stars for the elaborate designs and plethora of candy options. You won't be disappointed with all the variety and supply of every candy you can imagine. They have everything from Japanese brands, Old fashioned brands, mainstream brands, and more. They also have 3 floors of colorfully designed rooms. Staff was nice and helpful. The downside is that some of the candy sections were not age appropriate. For a place that will attract families and children, they should avoid sexual themed candies. They need to separate the adult candy into another store or section so I don't have to explain to my kids about weird candies.Other than that, it's a fun place to visit while at Fisherman's Wharf!
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June 2023 by Winston C.
IT'SUGAR is a 3-story candy store for every sweet tooth out there. It's a fun place to walk around, explore, and reminisce all the childhood candy from the early 1990s to 2000s (there's probably others but I just don't recognize them). They had themed areas like everything skittles or reese's, Pokemon to Harry Potter, and much more. For the Funko Pop collectors out there, there are exclusive pops here. The downside to IT'SUGAR is that it's expensive and obnoxious music on repeat.
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June 2023 by john eubanks
Lots of candy. It's pretty cool. Enjoyed it. The sakes guy gave us a sample. Bought pez bulk and pez dispenser.
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May 2023 by tien huynh
This candy shop was big and filled with so many varieties of sweets. I definitely recommend coming here to fill your sweet tooth’s.The customer service at this shop was good. They greet you and try their best to help you find what you’re looking for.
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May 2023 by Karalina H.
It'Sugar has any candy you can possibly imagine and even more! Almost 30,000 square feet. 3-floor candy store with thousands of different sweets, some of which I haven't even heard of. The store is very colorful and seems pretty clean. They also sell shirts, socks, mugs, and different kinds of merch. We were approached by the worker right as we walked in. He was very kind and asked if we needed any help. I got myself peanut and brownie M&M's and paid almost 9$, which is a little too expensive in my opinion. Anyway, I definitely recommend you swing by! Even if you don't like candy, it will be interesting just to walk around.
