The staff provides white glove service, making customers feel valued. They are very helpful, kind, and generous with their time, creating a safe, comfortable, and fun shopping experience. They are clearly familiar with the products and offer excellent suggestions, even helping customers try on gear and mix and match pieces for the right fit. The staff makes it right if anything goes wrong and secures future business. Customers leave with great gear and cute outfits, finding the experience totally worth it and looking forward to their next trip.