Say Cheese is a solid spot and an incredible gem in Cole Valley with a classic deli vibe and a non-assuming store front. It offers a great selection of French cheeses, Spanish meats, Italian ingredients, olives, and wines, with many local and wholesome products. The store has everything needed for a perfect afternoon outing, a dinner party, or for picking up specific ingredients.
The deli is known for its sandwiches, with many saying they have some of the best in town. The ingredients are fresh, flavorful, and delicious, with meats and cheeses sliced fresh in front of customers. They also offer fantastic charcuterie boards with notice. The service is excellent, kind, and helpful, making customers feel like they belong. The price is decent, and the location is walkable to nearby parks and transit. It is a place definitely worth the trip, and customers will for sure be going back to try more things.
Delicious Italian sandwiches and very friendly and helpful staff. A little pricy, but that's standard for the area. My one feedback would be the bread can sometimes be a little cold
August 2026
Great sandwiches and very friendly service. A hidden gem in Cole Valley!
May 2026
Joe went above and beyond today. Let me in a couple minutes after closing to grab a quick bottle of wine, and helped me pick too! He wasn't impatient and he and his colleague clearly had a good working relationship. Thanks Say Cheese! #SupportLocal
