July 2023 by Chris McKiernan
Mermaid Market in Avila Beach, CA, Located at Port San Luis, right alongside Avila Beach Paddle Sports and the boat hoist, offers a unique blend of refreshing treats, souvenirs, and breathtaking whale photography captured by the talented Vincent Shay (the owner).Vincent and his wife, Emily, who happen to be longtime locals, are the proud owners of this market. Their passion for the area and their dedication to providing an exceptional experience are evident.Mermaid Market has a wide selection of snacks, cold drinks, and even soft-serve ice cream. Whether you're craving a quick bite or a refreshing beverage after a day at the beach, fishing or on the water, they have you covered.I highly recommend trying their soft-serve ice cream—it's the perfect indulgence on a sunny day.What truly sets Mermaid Market apart is Vincent's collection of incredible photographs showcasing the mesmerizing migration of whales through the bay. Each image is a masterpiece, evoking a sense of awe and wonder. Vincent's photographs rival those found in National Geographic.If you find yourself in Avila Beach, don't miss the chance to visit Mermaid Market at Port San Luis.