REI is a outdoor gear store that values quality and customer satisfaction. They offer a wide selection of products, including their own award-winning REI brand gear and clothing. The staff is friendly, helpful, and knowledgeable, making shopping relaxed and easy. Customers appreciate the helpfulness of employees in departments like shoes and camping, often receiving personalized assistance. The store’s in-store stock is generally good, though some items may need to be ordered. While prices are higher than some competitors, they are considered reasonable given the quality and service. Many customers have positive experiences with staff who go above and beyond to help, creating a welcoming atmosphere. Although the store has faced some financial challenges, its commitment to outdoor enthusiasts remains strong. Overall, REI is a popular destination for outdoor gear, with a great selection, helpful staff, and a passion for outdoor activities.