Hook Line & Sinker is a great local tackle shop in Santa Barbara. Everyone in the store is friendly, super helpful, and really knows their stuff. The folks there are always willing to help, answer questions, and give great advice on where and how to fish, whether for offshore, inshore, freshwater, pier, or shore fishing. They help you get the proper gear while staying within your budget. The shop is well stocked, bright, and clean. It is a favorite tackle shop for many, with customers appreciating the support for the fishing community and definitely planning to return and recommend it to fellow anglers.
The food is amazing I love the service with a smile.
October 2025
The staff are friendly and helpful. I haven't fished since I was a teenager, but they helped me get set up to fish my local beach and didn't try to oversell me on other things. They just let me know what was working.
October 2025
Just came into spool a new reel. Their new location is beautiful, and the owner was extremely helpful with lots of tips and tricks for fishing. If I didn't have a personal appointment coming up I could have stayed in there for hours looking at all the beautiful merchandise. Definitely a fan, and I will definitely back be... read full comment
