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July 2023 by Vivi L.
Manager needs to hire older people with more experience. Staff acts entitled and rude. I came in with a dmv issued ID (signed as well), my credit card and another photo ID since my wallet got stolen. I just wanted to get a few drinks but was denied. One of the guys also said that he couldn't allow it because I could be working with the government (I came in with a bikini and flannel which is truly hilarious if I was government and tried something like that). Also previously on the boardwalk I had already purchased alcohol there and they were fine with it but this place and staff are stuck up. Only went here because I wanted something stronger in terms of liquor since the boardwalk offers sweeter drinks. The review about expecting a convenience place to be rude is super weird to me. Being nice and treating your customers well should be the attitude of any place! Not surprised this place is a two-star establishment.
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June 2023 by D E
Super convenient liquor store bodega at the base of the pier in Santa Cruz. They have most everything you could want for drinks as well as sundries. Prices are of course a little bit higher than you would pay at Target or BevMo, but location, location, location!
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March 2023 by Pipi Pupu
Friendly staff and huge selection of beach favorites, this should be everyone's stop on the way to the beach.
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February 2023 by Jose A.
Old man is a racist. To avoid a horrible time pleas avoid at all costs no pun intended
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October 2022 by Caledon B.
horrible experience here. I was here over a year ago, but couldn't remember the name of the place until I came across old photos. The white surfer employee grumpy dude was extremely rude because I accidentally got in his way when he was moving stuff around. I didn't apologize at all, I didn't need to, his rudeness made me not want to. Avoid this place. They hire the worst people. Idk who owns this place, but it's crap. never ever going here again. The sign on their window was super ironic. They might as well kick THEMSELVES out!
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September 2022 by Michael Neo
Horrible hours, aren’t liquor stores supposed to be open til 2am?
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September 2022 by Rissa Sims
Definitely tell the man with long blonde curly hair he has nice hair. He loves it.
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February 2022 by Natalia Z.
NO REFUNDS! Even on sunglasses! Is this even legal? We've tried to return sunglasses after 5 minutes. No luck! Be careful. FRAUD!
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December 2021 by Not Rissa
Definitely tell the man with long blonde curly hair he has nice hair. He loves it.
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December 2021 by Tony Santiago
It was open.
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September 2021 by Noel Tiongson
The guys behind the counter are super friendly. They also have a decent selection of alcohol. But, the prices are a bit high. I got a bottle of Belvedere for $39. Normally $29. A plus side there is paid parking right beside them for $30.
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July 2021 by Jake C.
As the reviews show, terrible selection, unfriendly and overpriced. This is clearly a tourist trap preying on people just wanting to hangout at the beach. I was arguably looking for a liquor store with good selection as I was trying to get a gift for someone I was staying with and they looked at me and said there were no liquor stores in all of Santa Cruz that had a wider better selection. Save your time and go to U save liquors, amazing selection and friendly.
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July 2021 by A B.
**Convenience.. convenience.. convenience.. ** Ur at the beach and u forgot/ ran out, need something in a pinch, just go across to Beach Liquor store & market. Those complaining need to remember where this liquor store is at ... DIRECTLY across street from Cowell Beach, the Pier & SC Boardwalk Beach To get in ur car (or walk) to another store blocks and blocks away (remember parking is at a premium & chaotic to find). The conveniences far out way, what u see as bad attitude or what u perceive as rude behavior. We don't live in a vacuum.. it's ok. Enjoy life. Make ur purchase and continue to enjoy the beach life across the street If not, we are all free to drive miles away, waste unnecessary time and take ur business elsewhere..
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May 2021 by Sandy D.
The aging old surfer looking clerk here is just plain rude. He made racist comments under his breath regarding some people on the sidewalk while I was at the counter. I went in 1st time asking about where to get change for parking and his condescending response was upsetting. Second time was to buy beer and he was rude again.
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April 2021 by Mariah M.
This place was shady. The owner didn't want to sell me the alcohol I wanted when I originally went into but told me to buy another alcohol to help his store. He didn't ask for the ID of everyone in my party on my first time in. I went in later with the same people and he refused service because we didn't all have IDs, tell me how that makes sense. Then he refused service to our friends who came in after to purchase the alcohol. This company is shady, and unprofessional. How do you ask for IDs one time and not the other? Don't support this business and find another convenient store to support because this is another example of white supremacy.