Forever Thrift is a locally owned buy and sell store in Santa Cruz, California, established in 2021. The shop offers a variety of thrift finds, from vintage to modern styles, including one-of-a-kind pieces and everyday wear at great prices. Customers appreciate the friendly and helpful staff, creating an amazing environment. Although parking can be scarce, many visitors enjoy the curated selection of clothes and decor. Regular shoppers often find unique items that are hard to come by elsewhere. The new space feels open, and the fun music adds to the shopping experience, making it a popular destination for thrift enthusiasts.