Grocery Outlet Bargain Market in Santa Cruz, opened in 2015, is part of a large chain with over 300 stores across several states. It is known as the nation's largest extreme value grocery store, offering 40-70% off on name brand groceries daily without the need for club cards or coupons. The store provides good prices and a wide variety of products, including some unique items. While some customers have noticed prices have increased over the years, the selection has improved. Many shoppers consider it their first stop for groceries due to its good prices, interesting selection, and regular stock rotation. The store is especially popular for organic, veggie, and vegan options, often offering these at half the price compared to other places. Overall, Grocery Outlet Santa Cruz is praised for its bargains, good service, and the ability to find both essentials and unexpected items.