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July 2023 by Jack Bell
Very disappointing. Five thousand hats in that place and NOTHING in my size. The shop is set to 100% average. If you don't fall in the category it's a wasted trip.
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July 2022 by Don C.
My wife and I drove from the west valley to Santa Monica for new hats and it was worth the drive. Great selection and knowledgeable and friendly owner.
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June 2022 by Zachary Kieler
Can't say enough about this place, found the hat I had been searching for and did it quickly. If you are looking for a fedora this is the place to go.
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April 2022 by Austin Vogel
Awesome little hat shop, pretty much any style you can think of. The owner, John, is very nice and happy to give style/use advice!
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September 2021 by Jack Rafferty
Great selection. Great people. I was taken care of and had all my questions answered. Best place in Los Angeles.
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September 2021 by Zachary Kieler
Found the exact hat I had been searching for. Absolutely perfect.
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August 2021 by Henri V.
Fedora Primo is a small hat shop located on Pier Ave and Main St in Santa Monica. Last Saturday, I happened to park close to this shop, noticed the cool hats on the window displayed and stepped inside. I was greeted with a cheerful owner John, who had his face mask being COVID compliant. John was very informative with every hat's details: origin, maker, model, material and measurements. I was particularly interested in Panama hat, similar to my late Dad's. John showed me various hats, described the hat's fabrication and place of origin...I got a crash course in Hats! lol I usually purchase excellent quality high end things because I treasure it with care and keep it for years, this shop has many very nice hats. More affordable hats are also in stock. Hats were all nice but was more impressed with the shop owner's attentive kind service. Small hat shops are among the vanishing businesses that need our support. Fedora Primo is a timeless shop with unique, stylish hats of all sorts ready to be the finishing top to a fabulous you. Worth a visit. Recommend!
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August 2019 by Sidney Mascarenhas
Perfect experience with a helpful owner. Lots of selection.
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February 2019 by Tessa R.
I bought a great hat here a few years ago when I lived in Santa Monica, but recently lost it. However, I now live 40 minutes away from Fedora Primo, so I called the store to ask about their selection of Size Small western wool hats. I didn't want to make the trip unless they had several size small hats, because my head is VERY small and most hats don't fit me. The woman was very unhelpful on the phone. She told me she had a customer with her and I could call back. I called back and no one answered. Finally I made the trip to the store, only to discover that they had NO size Small wool western hats. There was one Medium Stetson hat that she tried to sell me on, saying hats vary in size and that she could put some foam in to make it fit. I am 5'2 and 98 lbs. My head is tiny. I would never, ever look right in a mens size Medium hat. I could have known this without driving all the way to Santa Monica if the woman working here had been willing to stand up, look at her selection, and let me know that there wasn't anything for me at the store.
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December 2018 by steven seyfferle
Great little shop! the owner/clerk was very knowledgeable and helpful!
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December 2018 by Rose McKay
Awesome place! Great vibe!!!
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December 2018 by Train Your Zombie
Great little spot to find unique collector's treasures. I bought a top hat, a Borsalino, couple Golden Gates and my Christys' panama is from there too. I love it!!! <3
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November 2018 by Terry Cordle
None better, been buying my hats here for several years.
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June 2018 by Patricia N.
I discovered this place about two years ago through a friend going through cancer and needed a hat. I remembered at the time what a wonderful place this was for hats and prices. They have lots of styles for men and women. Not just fedoras. Recently I got a wide brim black linen hat that was too big for me. I called them to see if they could fix this and they told they could and to come in . Madonna greeted and fixed my hat in seconds with some tape under the lining. She charged me a $1 !!! As I was walking out, I remembered to ask about something I could put my hat on to keep it in shape. She went in the back and came back with a plastic head form. She gave it to me for free. The customer service here is beyond outstanding. If I could give them more than 5 stars, I would. Thanks Madonna!
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December 2017 by Brian Monkarsh
Wonderful store! The selection and service are both superb.