Alternative Surf Bodyboard Shop, established in 1995, is the first and oldest retail store in the U.S. dedicated to bodyboarding and accessories, with a shop in Seal Beach and an online presence. Over the years, it has built a strong brand known for high-quality hard gear, clothing, and merchandise that bodyboarders around the world wear. The shop is a beloved part of the Seal Beach and Orange County community, offering a wide selection of boards, merchandise, and everything needed for a fun beach day. Customers praise the welcoming atmosphere and friendly staff, who provide professional and caring service. The shop's history and reputation for keeping the stoke alive since 1995 make it a go-to destination for locals and visitors alike. Visitors often mention the shop's cool merchandise, great hospitality, and the owner’s kindness. Alternative Surf is celebrated as a one-stop shop for all things bodyboarding, embodying a deep love for the sport and community.
I just purchased a new board(Triad) for use over here on the East Coast. The process was painless. And, the guys were great to work with. They answered all of my questions(via texts) quickly. And, they installed a leash plug for me at no cost. I highly recommend Alternative if you're looking for a new board.
March 2026
Old school enough the place is iconic on the map , if you're riding south side seal you know you're at home with alternative
February 2026
Just grabbed a 5/4 hooded Hubboards suit so I can stay warm, they've got the goods go check them out people!!! Sick clothing to grab as well as boogie stuff!!! And wicked cool peeps!!!
