Martinelli's Company Store is a must-visit destination for fans of sparkling apple cider. The tasting room is set up like a traditional bar, providing a family-friendly experience where "bartenders" offer free flights of three flavors and happily answer any questions. Customers can purchase bottles and cases of cider and apple juice in bulk, with an unexpected surprise of a cute tasting center and artifacts showcasing the rich history of the family business. The store is spacious, clean, and well-stocked, with prices that are considered average. Visitors consistently praise the friendly and fast service, making it a highly recommended experience for all.