Morgan Liquors is a popular spot known for its great selection of wines, spirits, and craft beers. The store is clean and well-organized, making it easy for customers to find what they need. Many reviews highlight the friendly and knowledgeable staff, who provide helpful recommendations. However, since the ownership change a few months ago, some customers have noticed a decline in the overall atmosphere. While some long-time staff remain friendly, new employees seem less hospitable, which has led to a disconnect in service. Additionally, some customers have reported price increases that feel unwarranted, particularly for regular purchases. Despite these concerns, Morgan Liquors remains a favorite for many, especially those who appreciate the store's accommodating policies, like allowing bicycles inside. Overall, it is a mixed experience, with loyal customers continuing to appreciate the selection and familiarity, while others feel that the new ownership has affected the store's welcoming vibe.