Simply Colorado is a charming little store located on the 16th Street Mall, offering a myriad of Colorado-themed souvenirs. It's conveniently situated near many downtown hotels, making it an easy stop for tourists. The store boasts a wide variety of items, from postcards to apparel, providing plenty of options for visitors looking to find the perfect gift or souvenir. While some of the items can be a bit pricey, the store's helpful staff and extensive selection make it a popular destination for those seeking a taste of Colorado. Customers have praised the store's amethyst displays and overall great gift ideas, though some have noted issues with pricing accuracy during checkout. Overall, Simply Colorado is a solid choice for those seeking a quintessential Colorado shopping experience in the heart of Denver.