Lively is a boutique in Durango that many customers call their favorite store. They offer cute and original items, from jeans to hats to dresses. Customers love the great people and great products. The staff is friendly and attentive, always ready to set aside a pair of jeans or suggest a new style. The staff are sweet and helpful. The owner is a lovely person who stands behind her product and supports local designers. Many shoppers praise the wonderful customer service and the great selection of amazing clothes. Attentive staff provide wonderful suggestions and help find an exquisite dress that fits perfectly. The quality of brands is trustworthy and consistently fantastic. Customers say they will come back every time they are in Durango, and they give a big bravo to Lively. It is a little gem nestled on Main Street, where shoppers are greeted warmly and find the perfect outfit for summer or any occasion. Thank you.
Katy was incredibly helpful and kind - she worked with us to find and try on some outfits for an event. Lovely collection of clothing, overall excellent experience. You should definitely stop in! Again- a huge shout out and thank you to Katy!
January 2026
Lively is my go-to boutique in downtown Durango. They always have the perfect something—whether I’m shopping for a gift or adding to my own wardrobe. Johnna and this crew of lovely ladies are fun, friendly, and makes shopping genuinely enjoyable every time!
August 2024
My favorite store in Durango! I can always find something cute and original. Just got an awesome pair of jeans today. Love everything about this store. Great people and great products!
