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April 2025 by Cassidy Kodas
I do really love the store! I just feel compelled to comment on the changes under new ownership (not necessarily negative). It previously *actually* catered to women. Now, it is definitely catering to young women aka more like high school age. I asked about the just black denim brand (because it’s my favorite brand of jeans!)- and they’ve only been carrying the newly refreshed 90’s style of baggy jeans. I was told this brand isn’t making skinny jeans or tighter fit anymore, which isn’t true because you can find them on the direct website for JBD. Not a big deal, just feel I can’t really shop here anymore as it is not catered towards women in their late 20’s-30’s+ like it used to be.
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February 2025 by Lindsey Eckman
Love this store! They always have the best value and cutest women’s clothing! Shout out to Kayli for helping me out! I had an issue with a pair of shirts and replaced them no questions asked! Great customer service! I will always continue shopping here!
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December 2024 by Maddy Hoff
I love shopping here! The staff is very helpful and knowledgeable, and knows a lot about how items fit. Their social media videos are great too - highlighting new items in the store. The merchandise changes frequently so there is always something new and fresh in the store!
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December 2024 by Gillian Fent-Baker
The BEST place to shop in the Vail Valley!! Always such cute stuff every time I stop in, my closet is always full with pieces from this shop. The staff is so kind and so welcoming! Love love love Wild Heart and will keep coming back!
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November 2024 by Jill Burlingame
If you're looking for a charming boutique with an unbeatable shopping experience, Wild Heart is your spot! From the moment you walk in, you're greeted with a warm welcome by the sweetest staff. They're so friendly, knowledgeable, and genuinely care about making your shopping experience perfect. Whether you're looking for something casual, chic, or a special outfit for an event, Wild Heart has it all. I'll definitely be back for more shopping and great conversation!
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November 2024 by Alexandra Chavez
The only reason I am writing this review and deciding to be vulnerable on here is because I don’t ever want anyone else to feel the way I felt when I left their boutique today. I left that place in tears. I have been dealing with an eating disorder and been working very hard to treat it.
I went into the boutique with a positive attitude was excited and prepared to buy clothes after meeting new milestones. I decided to finally try on a pair of pants after looking around. The employee approached me and stated, “ If you think you have a small waist you can try those on, otherwise you should go up a size” This is completely repugnant, and uncalled for coming from a locally owned business. Nobody deserves to be treated this way, especially after only trying to support your small business.
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September 2024 by Emily Sears
Such a cute shop with the nicest owner! Very affordable, great quality clothing. Will definitely return when I'm back in town!
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April 2024 by Alexis Branham
Crazy over priced.
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June 2023 by Lindsay Bergman
Great locally owned store. Affordable, cute and trendy. New merchandise all the time.
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April 2023 by Meg Kola
I adore this boutique! The owner and staff are so wonderful. They are warm and friendly! No pushy salesmanship here. The clothes and accessories are darling, something for everyone. The prices are affordable.
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March 2023 by Alexa Corcoran
Most quality, fashionable clothes in the valley that won’t break the bank! Kiersten keeps the store stocked with the cutest current trends. I only buy jeans from here- they’re flattering, comfortable, high quality and affordable. Accessories like hats, jewelry, wallets, etc also make great gifts! Love this place!
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August 2022 by Courtnay Keck
Awesome store with great customer service.
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August 2021 by Skye Stege
Best clothes for such a reasonable price! Only place I go shopping if I want something new and fashionable. The staff is SO kind and helpful.
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July 2021 by Makenzie Almy
Such a great selection of clothes, ever changing. And the most affordable selection to boot!
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April 2021 by Amanda Buckingham
I love Wild Heart! They have the best selection at such affordable prices. I actually live out of state so I don’t get to frequent the store but I order through Instagram and they make it so easy! I’ve even DM’d them for things I’m looking for and they send over pictures of what they have in the store- it’s like having a personal shopper!
