Flies & Lies is a friendly and well-stocked fly fishing shop located right on the water, making it a convenient stop for anglers. The staff, including the owner, Jesse, Dalton, and others, are known for being helpful, knowledgeable, and approachable. Customers praise the shop for its great selection of flies and fishing supplies, as well as their willingness to provide useful advice. Several reviews highlight the excellent customer service, especially from guides like Jeremy and Dalton, who offer helpful tips on fishing techniques and current spots. The shop also offers guided trips, which are highly recommended for anglers looking to improve their skills or catch more fish. One customer, who had limited success fly fishing in the past, caught four fish in a day thanks to the guidance received. Overall, Flies & Lies is appreciated not just for its quality gear, but also for its friendly atmosphere and expert advice, making it a top destination for fishing enthusiasts.
Great full day on the water. Constant coaching to improve my technique. Felt like I spent the day fishing with an old friend. And we caught some very nice fish. I was very pleased with the experience.
October 2026
My 18 year old son learned so much from Jeremy!!! Thank you Flies and Lies for offering great value guide services and some forever memories!
September 2026
Originally to Flies and Lies to rent some waders and gear to experience fly fishing. Walked out knowing I will be a lifetime customer of this superior establishment every time I am visiting. Jeremy is a true gem of the North Platte.
