Ulta Beauty is the US' largest beauty retailer, offering a vast range of products from over 500 brands, including exclusive brands. The store creates a welcoming environment with friendly and knowledgeable staff who assist with makeup and skin care needs. Customers appreciate the friendly greetings and the helpfulness of the staff, who go out of their way to suggest products that suit individual skincare needs. The Conscious Beauty section caters to those seeking vegan, clean ingredient, cruelty-free, and sustainable products. The Salon at Ulta Beauty provides various services, including haircuts, hair color, brow services, and makeup application. The store is set up nicely and is clean, with chairs in the back for stylists to work on hair. While some customers find the prices a bit high, the excellent service and pleasant experience keep them returning, as highlighted by their reviews.