Benidorm Bikes is a highly regarded bike shop known for its excellent customer service and wide selection of biking products. Recognized as a Nation’s Top 100 and America’s Best Bike Shop for several years, it has built a strong reputation within the cycling community. The shop offers a range of services including bike tune-ups, mechanical repairs, bike fitting, and trade-up programs, all delivered with great care and knowledge in cycling technology. Customers appreciate the friendly staff, with some sharing stories of staff going above and beyond, such as driving to a customer's house to fix a chain. The knowledgeable team, especially Jan and Matt, helps customers choose the perfect bikes and ensures they are set up correctly for riding goals. Many customers have been loyal for years—some for over 25 years—trusting the shop for everything from advice to repairs. Visitors often comment on the welcoming atmosphere and the professional, customer-focused approach of the staff. Whether for buying a new bike or servicing an existing one, Benidorm Bikes is celebrated as a place where customers feel confident and valued, making it a favorite destination for biking enthusiasts.
Jan is an extraordinarily thorough analyst of capabilities and conditions of both a bike and it's rider! A real pleasure to deal with. Although my current ride is not that old, when I consider a new machine, I will certainly tap into their expertise. Thanks!
March 2026
Pete, Doug and Tim, did a great job preparing my bike for my 1,200 mile from San Diego to Cabo. They helped me reconfigure my gravel and offered me excellent advice on additional equipment for my bike. They offer friendly, quality and knowledgeable advice and I will be returning to them in the future for all of my cycling... read full comment
January 2026
Excellent service and advice. Bike finished ahead of schedule and came back looking like new!
