Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self-expression, the brand is for the free-thinkers and the optimists who don't take life too seriously. Their denim and lifestyle wares portray personality through perfectly imperfect, often American heritage inspired details that bring levity to any look or situation. Customers can visit the brand's stores, such as the one at 455 Trolley Line Blvd, to shop great women's and men's jeans, tees, jackets, dresses, and more. Reviewers praise the brand's beautiful, clean stores with excellent customer service from helpful and friendly employees, who go the extra mile to assist shoppers in finding the perfect fit and style.