New Morning Market & Vitality Center is a family-owned natural and organic grocery store located in Woodbury, CT. Recognized as the best health food store in Connecticut for 10 years, it offers a wide selection of sustainable and healthy products. Customers appreciate the store’s focus on supporting a healthy lifestyle through wholesome prepared foods, catering, local organic produce, special diet items, pasture-raised meats, artisanal cheeses, and high-quality supplements and healthcare products. Many reviews highlight the store's dedication to quality, with a large portion of the food carefully vetted for purity and source. Shoppers often mention the friendly and helpful staff, although some note the store feels a bit cramped and that staff do not wear uniforms or name tags. The store is praised for its reasonable prices on organic foods, though some customers have expressed frustration over recent price increases, especially on pre-made sandwiches. The store also features a gift shop, smoothies, coffee, and to-go foods, making it a versatile destination for health-conscious shoppers. While most reviews are positive, a few mention concerns about pricing and a rare experience of racial profiling, which impacted their overall impression. Overall, New Morning Market is celebrated for its great food, friendly service, and commitment to healthy living.
This is my favorite grocery store by far. It’s expensive, but it’s family owned and they donate a lot of their profits. The people who work there are great. Such a lovely place.
June 2026
Went for lunch and found so many healthy, tasty options that it was hard to decide! No question on dessert though: their rice custard is my fav!
June 2026
Awesome grocery store with local being a core tenant of the store
