Sally Beauty at 4395 Kirkwood Hwy in Wilmington, DE offers a wide range of salon-quality products at budget-friendly prices. Customers can find everything they need for hair care, hair color, styling tools, cosmetics, nail care, accessories, and salon equipment. The store carries top brands like Clairol, L’Oréal, Wella, and Chi. The staff is consistently helpful and friendly, providing quick assistance and helpful tips, especially for hair coloring and nail care. The store is clean, organized, and easy to shop, making it a great place for both professionals and at-home users. Customers appreciate the variety of nail products, including polish, buffers, and strengthening products, which help improve nail health. Sally Beauty also offers a free Licensed Colorist OnDemand service for personalized hair color advice. While prices have increased and some customers wish for more color options and root touch-up products, overall, shoppers find the store reliable and worth visiting for quality products and helpful staff. The store guarantees satisfaction with a Love It or Return It policy, encouraging customers to unleash their potential at home.
They have the Kera color I was looking for everywhere and the sales associate was super attentive and patient , very important
August 2025
Yuliza is actually an angel.. called because I forgot instructions for products I bought at another store lol. Yuliza took her time to explain and was super sweet!
January 2024
No matter what state you go to, they always have excellent employees! Prices have gone up way too much for everything! And wish they had more selection of colors n options for root touch up for Grays!
