The Secret Ingredient: A Charming Boutique in Ave Maria, Florida Established in 1979, The Secret Ingredient is a women's clothing, accessory, and shoe boutique located in Ave Maria, Florida. The store offers contemporary and updated women's fashions, including collections from brands like Belldini, Frank Lyman, Isle, Joseph Ribkoff, and Luii. The attentive and friendly staff work closely with customers to help them look and feel their best. Customers praise The Secret Ingredient for its well-organized layout and diverse selection of "interesting pieces" that stand out from the typical "cookie-cutter" offerings found elsewhere. The boutique's balance of attentiveness and allowing customers to browse freely is also highlighted, creating a pleasant shopping experience. Despite the challenges of finding unique items in Southwest Florida, The Secret Ingredient has managed to curate a charming and fun collection that caters to women of all ages and style preferences. Customers who have visited the boutique have consistently left with "lots of fun new things" and are eager to return, whether to explore the impressive hat selection or simply to enjoy the welcoming atmosphere. With its commitment to providing contemporary fashion, attentive customer service, and a delightful shopping environment, The Secret Ingredient has earned a reputation as a must-visit destination for women in the Ave Maria area and beyond.
Such a charming and fun boutique! The Secret Ingredient has a great selection of clothing and accessories for women of all ages and style preferences. The sales team was friendly, professional, and attentive. I had a great experience and highly recommend!
July 2021
Love everything. Their selection of clothes is constantly being updated. Wonderful ladies assisting you.
May 2021
The customer service is remarkable. Danee & the rest of her staff always make us feel welcome & go above and beyond to make our shopping experience relaxing & fun. They’re always so helpful, getting the right sizes & choosing matching pieces & coordinating accessories. Wish shopping was as enjoyable everywhere!
