Ulta Beauty is a large retailer offering a wide variety of cosmetics, fragrances, and skincare products. Customers can find products from over 500 brands, including popular names like Tarte, Fenty, and CHANEL, as well as exclusive brands like Kylie Cosmetics and Olaplex. The store emphasizes inclusivity with its Conscious Beauty section, which features products that are vegan, use clean ingredients, are cruelty-free, and prioritize sustainable packaging. Ulta Beauty also offers salon services, including haircuts, hair coloring, makeup applications, and brow waxing. Many customers have praised the helpfulness and expertise of the staff, especially mentioning stylists like Lex, who is known for her professional skills with cuts, curly hair, and colors. Clients appreciate her warm and understanding approach, feeling comfortable and confident during their visits. Norae has also been highlighted for her positive energy and dedication, taking time to help customers find exactly what they need and making each experience special.