Ulta Beauty is a popular US beauty retailer that offers a wide range of products from various brands. Customers can choose from over 25,000 products across 500 brands, including high-end and drugstore favorites. The store also offers exclusive products from brands like Kylie Cosmetics, Olaplex, and Colourpop. The place smells like heaven’s personal spa. The staff are absolute angels in black aprons, exceptionally great, very friendly, attentive, and knowledgeable. One customer had a wonderful experience and was warmly greeted by every staff member, which created a warm and happy environment. Customer reviews of Ulta Beauty are generally positive. One customer had a great experience shopping for a perfume and was impacted by the detailed advice received. Customers appreciate the wide range of products available and the helpfulness of the staff. The store's cleanliness and easy navigation are also mentioned as positive aspects.