JJ Cooper is a men's store in the heart of downtown Fernandina, offering island wear and everything from underwear to outerwear. It features a great selection of high-quality clothes, including activewear for golf, sun wear for fishing, shoes, hats, belts, jeans, and bathing suits. The store provides a spectacular selection for convenient gift shopping. Customers can grab a bourbon or beer while browsing the racks. Reviews highlight excellent personal service from some staff, who go above and beyond, remember customers, and make the shopping experience very pleasant. This service is noted as a great asset to the store. However, other feedback mentions occasionally rude, snooty, or cold attitudes from certain employees, including uncomfortable feelings of being rushed and a lack of a welcoming demeanor. This inconsistent service impacts some customers' experiences, though the apparel and selection remain well-loved. The store is positioned as a place for men to shop while their partners visit other nearby stores.
Excellent mens store in the heart of downtown Fernandina! I always enjoy the personal service Courtney provides. She will even go above and beyond and send me items in my husbands size. It’s nice to know you can easily grab a gift with such a spectacular selection and convenient location.
September 2021
This store is absolutely beautiful. It's pricey but the building and attire are beautiful. I love buying my man pieces from this boutique. Very stylish and cool. Definitely a place worth visiting even if you don't purchase an item just for the experience.
April 2021
Excellent store in all aspects- nice to have the smaller and more personal men’s store
