Diamond Beauty Supply & 99C (954-568-4688) is a family-owned beauty supply store that has been serving the community for over a decade. The store is run by an extremely kind and knowledgeable owner, who is described as friendly, professional, and like family to his regular customers. The store offers a wide variety of products, including an extensive selection of trendy lace wigs, accessories, jewelry, and makeup. Customers praise the store's large inventory, which includes hard-to-find items such as a specific battery type that was crucial for a customer's vehicle. The owner is known for his willingness to work with customers, providing discounts when needed, and ensuring they can find the products they're looking for. Customers describe the store as amazing, professional, and very clean, with a selection that surpasses other beauty supply stores in the area. Many have been loyal customers for years, visiting the store every time they're in town, and consider the owner a friend. Overall, Diamond Beauty Supply & 99C is praised for its exceptional customer service, wide selection, and the owner's dedication to providing a great shopping experience.