Sunrise Surf Shop, established on November 6, 1976, has grown to become North Florida’s favorite core surf and skate shop. Owned and operated as a small family business, it has earned a reputation for providing a wide selection of surf and skateboards, apparel, and gear. The shop has been repeatedly voted the best surf and skate shop by local publications, thanks to its dedication, quality products, and friendly atmosphere. Customers appreciate the inclusive environment, the knowledgeable staff, and the support for local athletes and entrepreneurs. The shop offers everything from the latest surfboards and skateboards to hard-to-find shoes, with staff going above and beyond to ensure customer satisfaction. Many praise Sunrise for its helpful service, quick shipping, and the ability to find specific items, even from across the country. The community-oriented approach and focus on the local surf and skate culture make Sunrise a welcoming place for surfers, skaters, and enthusiasts alike. With a long-standing history of supporting the local scene and providing a positive experience, Sunrise Surf Shop continues to be a favorite destination for those seeking quality gear and genuine service.
Colin and all the staff were super helpful. Great spot with plenty of variety
July 2026
Staff is always awesome. Great selection of clothes and equipment. It's a cornerstone of Jax beach
June 2026
Bought my son a surfboard yesterday here at a great price with great customer service. Large selection of surfboards as well as anything else you need for the surfing life! Very helpful, courteous, professional, and friendly staff that helped me make the right decision of which board to get for my son! Highly recommend!
